Design and direction for the homepage, interior page frameworks (navigation, footer, etc.) as well as a number of large homepage promotional "billboards", accompanying visual style guides, various microsites, emails and more. 

This redesign helped to bring a more modern and relevant look to a site design that had begun to feel dated and cramped within it's previous "designed for 1024x768" restraints. The bulk of the information that used to be displayed concurrently on the homepage was moved into the convenient H-D logo "nav column", freeing up the rest of the page for the large, impactful, full-screen promotions and messaging seen in this redesign.