Design and direction for OFF!'s "VistaCam" promotion site. The VistaCam experience was created as part of OFF!'s "The Outdoors Misses You" integrated campaign.
For three months in the summer of 2014, thousands of online visitors were invited to get their outdoor fix via remote outdoor cameras that broadcast 360° live-streams 24/7. Through these cameras, visitors channeled their inner nature photographer by fully controlling the cameras (full 360° pan, zoom, tilt) to capture, customize and share their photos of the great outdoors.
In addition to the desktop and mobile-friendly web designs, numerous ad units were created, including an interactive full-page takeover of Yahoo.com