USAA "Million Fan Salute"

Design and direction for USAA's "Million Fan Salute" promotion site. As part of USAA's role as Official Military Appreciation Sponsor of the NFL, USAA wanted a way to engage fans to express their appreciation for members of the military. 

The resulting responsive site design was the centerpiece of an integrated campaign calling upon fans to "salute" their favorite NFL team. The team with the most salutes won rewards for their local military. Fans ended up making nearly 600,000 "salutes" in support of their teams and the military.


Video:

Note: Designs shown are from an initial design exploration, which differs a bit from the final product; which I also worked on.